Font size:
Print
Kerala’s Munnar to Become a ‘Responsible Tourism Destination’
Kerala launches drive to brand Munnar as ‘Responsible Tourism Destination’
Context: The Kerala government has initiated comprehensive efforts to develop Munnar, one of its most iconic hill stations, into a ‘Responsible Tourism Destination’ by December this year.
Key Highlights of the Initiative
- Project Goal: To enhance Munnar’s global tourism appeal and attract more tourists by promoting responsible and sustainable practices.
- Funding: A total of ₹50 lakh has been sanctioned for various sustainable tourism programmes.
- Net-Zero Destination: The government plans to make Munnar a ‘net-zero tourist destination’ by minimising the carbon footprint of tourists while protecting the delicate ecosystem around the hill station.
- Tourist Inflow Data: Munnar receives approximately 12 lakh tourists annually, based on hotel occupancy data. The actual number of tourists (including same-day visitors) is estimated to be up to four times higher.
- Gender-Inclusive Tourism: Focus on gender equality and safety for women—both as tourists and as part of the tourism workforce. Emphasis on building sustainable and gender-inclusive tourism models.
Overview of Munnar
- Munnar, located in the Western Ghats of Kerala, is known for its lush landscapes, dense forests, and pristine lakes. Located at 1,600 m above sea level, Munnar is formed at the confluence of three mountain streams – Mudrapuzha, Nallathanni, and Kundala.
- Munnar enjoys pleasant weather throughout the year, with temperatures rarely rising above 25°C, creating the perfect setting for a peaceful retreat.
- Once the summer resort of the British Government in South India.
- The terrain features rolling tea gardens, much like Darjeeling, making it a classic hill station.
- Waterfalls and Lakes: The region also features Attukal Waterfalls, Lakkam Waterfalls, Anayirankal Lake.
- Anamudi, South India’s highest peak (2,695 m), is located here and is ideal for trekking.
- Home to the Neelakurinji, a rare flower that blooms once every 12 years (last bloomed in 2018), covering the hills in blue.
- The area is home to the endemic Nilgiri Tahr, especially seen around Eravikulam National Park.
